As previously reported, Sigur Rós has commissioned a dozen filmmakers to create music videos for the Valtari Mystery Film Experiment.” Each filmmaker was given the same modest budget and asked to create whatever comes into their head when they listen to songs from Valtari. The idea is to bypass the usual artistic approval process and allow people utmost creative freedom.
Over the last few months, the band has been debuting the videos one at a time online, but now they’ve revealed plans to screen all 17 films on all seven continents, including Antarctica! Better yet, they plan to use some rather unconventional venues, including “hardware stores, hairdresser salons, and beyond.” The band’s website explains, “with the band’s live film inni, large venues were particularly pursued, but this time, smaller, more avant-garde film-type spaces are sought out, though there will be many exceptions.”
And because not even Icelanders like to pay FedEx shipping rates, the band will “seek to deliver the films to the locations exclusively via the internet, cutting down on shipping drama and further embracing how the internet can connect people working on similar events around the world.”
Click here to see a list of the first confirmed dates and venues. The band invites fans to suggest further ideas for possible venues. Below, you can watch the Tommy Carcetti-starring video for Ekki mÃºkk, which is among my favorite from the Experiment thus far.