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New Music: Big K.R.I.T. – “Reign On” (prod. by 9th Wonder)

on February 14, 2013, 3:55pm

bigkrit2013 New Music: Big K.R.I.T.   Reign On (prod. by 9th Wonder)

Mississippi’s Big K.R.I.T. is really up on that corporate synergy tip as of late. First, his Joey Bada$$ collabo was brought to us by Mark Ecko, and now he’s teamed with producer 9th Wonder for a song called “Reign On” presented by Crown Royal. Inspired by “basketball veteran Dr. J”, the track’s comprised of a souped-up sample of The O’Jays’ “For the Love of Money” and K.R.I.T.’s feel-good rhymes about embracing positivity (“Push it to the limit with my family, friends/We ball ‘til we fall then we do it again”). Stream it below (via Billboard).

For a behind-the-scenes look at the recording session, check out the trailer below. And stay tuned for K.R.I.T.’s next single, which should be sponsored by either Pfizer or Hasbro.

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