As one may have anticipated, the lead up to Daft Punk’s new album Random Access Memories has been anything but traditional. Their album announcement was made on a Saturday afternoon, and the only snippet of new music we’ve heard came from a commercial aired during Saturday Night Live. There’s been no tour announcement or interviews — in fact, they’ve relied on the album’s guest musicians to talk for them. However, they do appear to be following the lead of Kanye West, Frank Ocean, and Bon Iver in one respect: as Disco Naivete points out, Daft Punk is working with celebrated director Nabil Elderkin. It’s unclear if this is for a music video, or just a traditional photo shoot, but up above is a nondescript photo from Nabil’s Instagram, taken from the scene.
In much more zany news, as Pitchfork points out, Daft Punk has scheduled an album launch event to take place at the Wee Waa Show in New South Wales, Australia on Friday, May 17th. In addition to normal fare like canine high jumping and a sawing contest (!), there will be a full playback of Random Access Memories — yeah, give that a couple of minutes to sink in. According to musicfeeds, Daft Punk chose the “cotton capital” of Australia due its close proximity to “the CSIRO Australia Telescope and its array of satellite dishes.”
Say, remember when I said Daft Punk’s promotional cycle has been anything but traditional?
Random Access Memories arrives May 21st via Columbia.