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Jay-Z is rapping the same song for six straight hours at an NYC art gallery

on July 10, 2013, 6:15pm

jay picasso

As he continues to promote the release of Magna Carta Holy Grail, Jay-Z has taken a page from another New York City institution and currently finds himself amidst a six-hour long performance of the same song. As Complex points out, Jay has taken to the Pace Gallery in New York City, where he’s rapping the song “Picasso Baby” over and over again.

Update: The performance is being filmed for a music video. The shoot is taking place all day and sees Jay rap “Picasso Baby” in front of celebrities, including directors Judd Apatow and Jim Jarmusch, actors Alan Cumming and Rosie Perez, and artists George Condo and Marina Abramovic, as well as audience members. He is performing the song in 45-minute spurts before taking a short break.

According to FADER, the video is being directed by Mark Romanek (who also did “99 Problems”). An invitation for the event said the video would represent a “cross section of the New York art and cultural world” and that the performance would be “experimental and collaborative,” as well as a nod to rap’s “history with endurance.” Jay was reportedly inspired by Abramovic’s recent MoMA exhibition Marina Abramovi?: The Artist Is Present, where she sat at the museum’s atrium for two straight months.

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Image via guiducci on Instagram

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Image via amytastley on Instagram

Watch a video from the exhibition below:

Photo via via randeelicious on Instagram