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It's official: Arcade Fire are behind Reflektor

on August 26, 2013, 5:59pm

arcade fire reflektor

We’ve long assumed the mysterious graffiti, videos, and Instagram account advertising something called Reflektor is associated with Arcade Fire, but now it’s official. Today, images of new Reflektor advertisements appeared online, one which specifically includes Arcade Fire’s name found in New York City, and another with an Arcade Fire monogram. There’s also a massive billboard advertising Reflektor currently situated in downtown Los Angeles.

So, what is Reflektor? It could be the name of Arcade Fire’s fourth studio album and/or the album’s first single. One thing we do know: Arcade Fire recently filmed a music video with director Anton Corbijn (via ArcadeFireTube).

We’ll find out for sure September 9th at 9pm.

Photo, above, by Guillermo Kardolus

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