Pemberton was among the music festivals included on our recent feature Twenty Canceled Music Festivals: A Guide to the Dearly Departed. But now, the festival has been resurrected by HUKA Entertainment, the same promoters behind the annual Hangout Music Festival.
Pemberton 2014 will take place July 18th – 20th at Pemberton Valley, British Columbia. According to a press release, the lineup will embody a similar feel to HUKA’s other events, featuring a lineup catered to “the iPod generation, where playlists, not genres, dominate listening habits.”
HUKA CEO A.J. Niland adds, “Our vision for Pemberton Music Festival includes a wide spectrum of rock, indie, hip-hop, EDM, and more, anchored by top-level headliners.” In addition, the festival will offer on-site camping and off-site hotel lodging options.
A press release also notes that several of the issues that plagued the 2008 installment of Pemberton have since been corrected, specifically relating to traffic congestion:
“In addition to traffic load improvements already made to the Sea to Sky Highway for the 2010 Winter Olympics, organizers of the Pemberton Music Festival, in conjunction with the Sunstone Group and the Lil’wat Nation, have effectively doubled the size of the traditional site by acquiring usage of acreage immediately adjacent to the festival grounds. The result has eliminated the need for off-site camping or excessive commuting, which directly contributed to traffic delays at past events in Pemberton Valley.”
Further details, including a lineup announcement, will be made available soon.