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Now you can smell like Jay Z… thanks to his new cologne line

on November 01, 2013, 12:35pm

jayz cologne

Despite the controversy surrounding Barneys’ alleged racial profiling, Jay Z is pushing forward in his partnership with the luxury retailer. Today, he announced the launch of a new cologne line, Gold, which will be available at Barneys as part of the rapper’s holiday collection, before being rolled out at other retailers (via Complex).

Naturally, Gold comes packaged in a box designed to look like a gold brick. The scent itself is even more luxurious with the top described as “the brightness of Sicilian Bergamot and ginger warmed with Cardamom,” the middle as “masculine vetiver and teak wood mingle with the spice of pink pepper,” and the bottom as “rich amber and sensual myrrh are smoothed with bourbon vanilla.” Despite all those fancy descriptors, the price point is actually quite reasonable at $39 – $79. That should leave a few dollars leftover for you and your future Beyoncé to have a nice night out at In-N-Out Burger.

Might I also note that today Kanye West announced the launch of his G.O.O.D. Music clothing line. So if you really wanted to, you could dress and smell like both members of The Throne, and not just on Halloween.

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