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Rolling Stone Italy mocks electronic music in new commercial

on November 08, 2013, 2:30pm

rolling stone edm

Ever since man first plugged in a synthesizer, there’s been a battle between instrumental and electronic music. Over the last few years, we’ve seen the scene ebb and flow between electro acts and guitar shredders, and I’d like to think most modern listeners have grown at least accepting of taste disparities. But in a new video commemorating their 10th anniversary, the Italian branch of Rolling Stone takes an artistic shot at DJs everywhere.

Directed by Federico Brugia with Filmmaster Productions, this “viral” ad calls out “all those who think they can make music and involve the masses without any musical research but with a mere use of others’ files” — at least, according to a Google translation of the original Italian RS post. It’s entirely possible (maybe even likely) that this is a trolling hits gimmick, but that doesn’t stop it from landing some blows. As ironic images of the DJ lifestyle (drugs, babes, dildos) cut across the screen, a voice-over scoffs, “DJs: criminals with a license to shoot shit into our eardrums; low-quality MP3 pushes; third-class whores that give it away to the first bidder.” Burn.

On one hand, it’s hard to imagine that RS would actually want to distance itself from such a large segment of the modern music market. On the other, there was that deadmau5 cover story two summers ago. Either way, you can watch the commercial below (via Dangerous Minds).

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