Welcome to our weekly feature Video Rewind. Every Friday, a CoS staffer shares a video clip dug up from the depths of the Internet. Today, Ryan Bray celebrates OutKast’s impending reunion with a vintage performance of “B.O.B.”
I won’t lie, I haven’t thought about OutKast much at all in the last five or six years. Maybe that’s to be expected seeing as André has been laying relatively low since his split from Big Boi, and let’s face it, Idlewild wasn’t exactly the highest note to go out on. So when news broke that the duo would be reuniting for a 40-date summer festival jaunt, I, like so many others, took the opportunity to get reacquainted with hip-hop’s most weirdly inspired creation. It didn’t take long to get back into full swing.
I don’t know when this video was taken or where, but I’ll go out on a limb and say…..2001? Regardless, this live cut of “B.O.B.” provided a near-instant reminder of why we all clung for dear life to everything OutKast did in the early 2000s. They were wild, innovative, smart, and fearlessly hellbent on being entirely different from everything else that was happening around them. André 3000 wants to wear a blonde wig? All the power to him. You’re going to introduce one of your biggest hits in a mock English accent? Go nuts. We love OutKast in part for their willingness to be weird, but really that wouldn’t add up to much unless the music was equally unique and inspired. Things have been so quiet in the OutKast camp in recent years that it’s easy to forget just how captivating they used to be. I mean really, do you remember Stankonia? Holy shit, what a record. There’s barely a false note to be found on the band’s 2000 masterstroke, but even with that high praise, “B.O.B.” is the jam to end all jams.
Picking the best OutKast song would be a pretty tiring and fruitless endeavor, but “B.O.B.” represents everything that’s good about the duo. It’s a catchy, frenetic party starter, a colorful anthem splashed with a taster’s choice of soul, psychedelia and skittering electronica. I’m usually pretty cynical when it comes to reunions, but this video already has me thinking ahead to a possible sun-soaked reunion at Lolla. Make it happen guys. Give me some, sugar. I AM YO NEIGHBOR!!!