There’s a reason “selfie” was Oxford Dictionary’s 2013 Word of the Year. The term was literally everywhere, simultaneously a form of art and playful narcissism for anyone toting a smartphone. Capitalizing on this purely 21st century conundrum is Brooklyn musician Tim Fite, who over his career has jumped from folk to hip-hop to a bit of indie and country and back again. For his new video, the rapper teams up with Tobias Jundt, the Berlin-based, pink-haired mastermind behind the electro-rock band Bonaparte.
To help create the clip, Fite enlisted his fans to submit their owns selfies to be included. The response was fairly overwhelming, as Fite recalls, “For days my phone was blowing up with fan selfie uploads. It was really sorta distracting.” The video itself is frankly pretty funny and features “homemade cybernetic selfie-arms jutting from [the artists’] abdomens.” Anchored by its frenetic pace of idiosyncratic rap-rock hybrid energy, the song is a humorous kick in the gut to the plugged-in generation. Watch below.