Music Videos
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Watch: The Horrors’ video for “So Now You Know”

on April 17, 2014, 9:21am

Having grown up in a desert town myself (PHX, baby!), I know how boring and tedious life can be. Yet in their video for “So Now You Know”, UK’s The Horrors make it all seem down right romantic. Maybe it’s the cinematic camera angles, similar to some nature doc in pure scope and majesty; the model-looking teens smoldering atop empty swimming pools and picturesque vistas; or, most likely, all the enthusiastic dancing, as if they’re in some Southwest version of Footloose. No matter, it almost made me forget that most real desert towns are actually full of elderly people, fast food chains, and rampant meth users.

Watch it below. Also, what town did they film this in? Sandy Shores?

“So Now You Know” is the second single from the band’s new album Luminous, due out May 6th via XL Recordings. For more sounds, check out “I See You”.

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