Today, Lana Del Rey officially releases her excellent new album, Ultraviolence. To further mark the occasion, she’s unveiled a video for the LP’s latest single, “Shades of Cool”. Similar to her recent visuals for “West Coast”, it’s a highly cinematic piece chock full of vintage, West Coast-inspired colorscapes and fashion. The plot, meanwhile, depicts the love affair between Del Rey and a much older man. Watch below.