Earlier this week, we saw Bob Mould get a lesson in marketing courtesy of The Decemberists’ Colin Meloy. Broken Social Scene leader Kevin Drew, meanwhile, looks to Zach Galifianakis for help in the video for “You in You Were”. Whereas Meloy’s advice centered around social media and celebrity cameos, Galifianakis emphasizes the importance of an entirely different medium. “Dancing music videos make hit records. You have the ‘Macarena’, ‘Mambo No. 5’, ‘Gangnam Style’, Galifianakis explains before giving Drew and guest vocalist Leslie Feist a course in head banging. Watch the funny video below (via Funny or Die).
“You in You Were” appears on Drew’s new solo album, Darlings.