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Merchandise shares new song “Enemy”, announces tour dates

on July 15, 2014, 10:45am

Following 2013’s fuzzed-out Totale Nite, Florida post-punks Merchandise are looking to reinvent themselves with their new LP, After the End. “This is a whole new one,” frontman Carson Cox explains. “It’s like we can start a new band with basically the same name. We’ve already exploded our reality – now we’re going to re-make ourselves as a pop band, but it’ll still be a twisted reality.”

The band certainly demonstrated a new musical direction with the bouncier “Little Killer”. Now, for the album’s second single, “Enemy”, Merchandise find a balance between their pop aspirations and harder-edged origins. On the one hand, it’s definitely as bright and jangly as “Little Killer”, with acoustic guitars leading a charge of indie-rock guitars and Cox’s New Wave-inspired croon. Yet there’s also a kind of intangible intensity that hints at dark sentiments just below the gentler surface.

Watch its accompanying music video below, which features performance footage mixed with a hard-to-follow narrative involving Zorro masks and magical clothes dryers.

After the End is due out August 26th via 4AD. In support, the band has announced a new set of U.S. tour dates for this September and October. Along the way, they’ll share the stage with White Lung, Lower, Ninos Du Brasi, and more. Consult their full schedule below.

Merchandise 2014 Tour Dates:
09/07 – Gainseville, FL @ The Atlantic *
09/19 – Mobile, AL @ Alchemy Tavern
09/20 – New Orleans, LA @ Siberia
09/21 – Houston, TX @ Walter’s
09/23 – Austin, TX @ Red 7 $
09/24 – Marfa, TX @ Padres $
09/25 – Albuquerque, NM @ Sister $
09/26 – Phoenix, AZ @ 51west $
09/27 – Los Angeles, CA @ Echoplex $
09/28 – San Diego, CA @ Kensington Club $
09/30 – Santa Cruz, CA @ The Catalyst Atrium $
10/01 – San Francisco, CA @ Rickshaw Stop $
10/03 – Portland, OR @ Mississippi Studios $
10/04 – Vancouver, BC @ Biltmore $
10/05 – Seattle, WA @ The Crocodile $
10/08 – Fargo, ND @ The Aquarium $
10/09 – Minneapolis, MN @ Triple Rock $
10/10 – Chicago, IL @ Empty Bottle $
10/11 – St. Louis, MO @ The Luminary $
10/12 – Columbus, OH @ Ace of Cups $
10/14 – Brooklyn, NY @ Music Hall of Williamsburg $ %
10/15 – Toronto, Ontario @ Wrongbar $
10/16 – Ottawa @ House of Targ $
10/17 – Montreal @ La Vitrola $
10/18 – Boston, MA @ Great Scott $
10/21 – Philadelphia, PA @ First Unitarian Church %
10/22 – Washington, DC @ Black Cat Backstage %
10/23 – Richmond, VA @ Strange Matter %
10/24 – Raleigh, NC @ Kings %
10/25 – Atlanta, GA @ Mammal Gallery %

* = w/ White Lung & Post Teens
# = w/ The Rebel, Spray Paint, & Institute
$ = w/ Lower
% = w/ Ninos Du Brasi

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