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Watch: Jessie Ware’s gorgeous video for “Tough Love”

on July 08, 2014, 11:22am

Last month, British soul singer Jessie Ware returned with her first new single of 2014, the breathtaking, BenZel-produced ballad “Tough Love”. Now, she’s revealed its accompanying visual, and it’s just as similarly gorgeous in its understated elegance.

Although the clip doesn’t actually follow a narrative, its colorful and stylish snapshots of Ware read like a cinematic dream and aptly capture the delicate beauty of the song itself. The artistic attention to detail remind me of Ware’s chic video for “Wildest Moments”.

Watch “Tough Love” below:

Ware is currently working on the follow-up to 2012’s excellent Devotion. Along with producers Kid Harpoon and The Invisible’s Dave Okumu, the album is also set to feature a collaboration with Ed Sheeran.

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