The inaugural Jabberwocky Festival was set to take place in London this weekend, featuring a lineup highlighted by Neutral Milk Hotel, James Blake, Panda Bear, Darkside, Caribou, Kurt Vile, and more. However, less than 72 hours before the event was to begin, All Tomorrow’s Parties, one of the festival’s organizers, has announced its cancelation due poor ticket sales.
“We have put everything into promoting Jabberwocky, and despite healthy ticket sales; all our efforts could not take those sales to the point that we needed to finally stage the event,” said ATP organizer Barry Hogan. “Over the past month and all the way up until this moment we have tried every possible course of action to follow through in delivering Jabberwocky to you, but the position we unfortunately find ourselves in as a result of a succession of events that have lost money in an increasingly aggressive festival market, means we are no longer able to do so.”
Hogan continued, “In the past ATP has weathered losses such as this and gone on with the show, taking huge direct financial blows as an independent company. But on this occasion, with an event of this scale and the high production costs that come with it – if we had gone ahead; it would have 100% been the end of ATP. We do not take this decision lightly and it was the hardest we’ve ever had to make. All other ATP Presents shows will go ahead as planned, including ATP Iceland with our local partners there in 2015.”
It’s worth noting that, as recently as last week, ATP was promoting the festival’s imminent sell-out:
The unfortunate timing of the news appears to have taken both bands and festival-goers off guard, as many find themselves currently in-transit to or already in London. We’ve compiled some of their frustrated tweets below: