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Death Grips sell their soul for adidas commercial

on September 01, 2014, 10:51am

Whereas Nike and Under Armour are doing battle over Kevin Durant, adidas has focused its recent efforts on endorsement deals with high-profile musicians such as Kanye West and Pharrell Williams. The company’s latest coup? The anti-establishment punk band formerly known as Death Grips, who’ve leant their song “You Might Think He Loves You For Your Money But I Know What He Really Loves You For It’s Your Brand New Leopard Skin Pillbox Hat” to a commercial advertising adidas’ Predator soccer cleats.

(Read: The 10 Catchiest Songs in Today’s TV Commercials