Jack White has unveiled the latest music video in support of his sophomore album, Lazaretto. Directed by Robert Hales and filmed at the historic Cruise Room Bar in Denver’s Oxford Hotel, the cool and crisp clip for “Would You Fight For My Love?” sees the Third Man rocker pull up a stool and contemplate life, love, his new haircut, and the lack of Bombay Gin. There’s a twist at the end that throws into question what’s real and what’s not, suggesting that White’s rock powers might be supernatural after all. Decide for yourself below.
According to a press release, the video was conceptualized, produced, and shot within a 24-hour period. The six-hour shoot alone came together on less than 12 hours notice. The video also stars musician and photographer Scout Pare-Phillips as well as members of White’s band and other associates of Third Man Records.
“Would You Fight For My Love?” follows the equally thrilling visual for “Lazaretto”. White will continue his support behind the album by heading back onto the road this weekend for another leg of US tour dates. He’ll then play his first-ever shows in Mexico before wrapping up the year in the UK. See the full tour itinerary here.