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Bono apologizes for U2’s Apple release stunt: “Oops … I’m sorry about that”

on October 14, 2014, 5:15pm

Last month, U2 released their new album Songs of Innocence exclusively through iTunes, essentially inserting themselves into 500 million desktops and iPhones regardless if the owner of the device wanted the music or not. Need proof of just how controversial the release was? A month later, “Here’s how to remove U2’s new album from your iPhone” remains one of our most read articles on a daily basis.

Turns out Bono himself seems to be regretting the decision. During an interview with fans of the band’s Facebook page, the U2 frontman was asked a not-so-nice question about the album’s release: “Can you please never release an album on iTunes that automatically downloads to people’s playlists ever again? It’s really rude.”

A particularly somber looking Bono responded as such: “Oops … I’m sorry about that. I had this beautiful idea … might have gotten carried away with ourselves. Artists are prone to that thing. A drop of megalomania, a touch of generosity, a dash of self-promotion, and deep fear that these songs that we poured our life into over the last few years might not be heard. There’s a lot of noise out there. I guess, we got a little noisy ourselves to get through it.”

Now if he could just apologize for the album’s artwork, and send along a few crisp Benjamins to our Chicago HQ, all will be forgiven.