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Kendrick Lamar performs new single “i” to kick off NBA’s 2014-2015 season — watch

on October 31, 2014, 9:55am

Last night, Kendrick Lamar helped kick off the 2014-2015 NBA season in style by headlining a concert outside the Quicken Loans Arena in Cleveland. Inside the arena, meanwhile, the New York Knicks gave Michael Roffman the ultimate wedding present by ruining Carmelo Anthony’s homecoming. More on that later, though.

Among the highlights of Lamar’s set was one of the first live performances of “i”, the lead single to his upcoming studio album. The track also serves as the official anthem for this year’s NBA season. Replay the performance below.

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