Jack Daniel’s Presents: A Church of a Different Color

on November 05, 2014, 2:00pm

You can never be sure where life will lead you. Take this bar owner for example. She bravely crossed the Atlantic and settled in to run a classic Brooklyn watering hole. Quite a leap from her old-fashioned upbringing. But as she shares in this clip, tending bar is a spiritual adventure of its own. And you might say that these sorts of bars are churches of a different color.

There’s a rich sense of community in joints like her’s. Neighbors amass to see friends and raise cheers. They also stop in to reflect on their days, as well as the little sins and victories we all go through. It’s a sacred experience that’s good for the soul.

And that’s why Jack Daniel’s is reminding you to check out more tales from the few and far between. Every bar has it’s own story. But the unforgettable ones will leave you feeling divine. Can I get an amen?

You can find more tales like this, as well as user generated content and an immersive digital experience at talesofwhiskey.com.