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Arcade Fire’s Win Butler launches signature coffee

on December 12, 2014, 11:20am

Following in the footsteps of St. Vincent, James Murphy, and Wilco, Arcade Fire frontman Win Butler has launched his own signature coffee in partnership with La Colombe Coffee. Dubbed RaRa, it’s a specialty blend grown in Haiti and roasted in Philadelphia.

Proceeds from the sale of RaRa will go to Partners in Health and the Haiti Coffee Academy to help support health and agricultural initiatives in Haiti, a country near and dear to both Butler and Arcade Fire. Pre-sale orders have begun here.

(Read: The 25 Weirdest Pieces of Band Merchandise)

Below, read a message about RaRa penned by Butler himself.

Being in the mountains of Haiti, it is hard not to think about coffee. The elevation, the sunshine, the soil, and incredible people, who have been growing the plant on tiny family plots for centuries. Haiti is buzzing with potential and possibility, and coffee can be an important part of its rebirth!

I’d heard about what La Colombe was doing with their coffee academy so I approached them to see if they’d make this coffee for me, because coffee is so important to Haiti, and Haiti is so important to me and everyone in the band.

Really happy to share this with you, especially with all the funds going to Partners in Health, The Coffee Academy and Haiti.

Enjoy,

Win Butler

Arcade Fire's Win Butler - RaRa Coffee

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