With its West Coast locale and high-society clientele, Coachella Music and Arts Festival has become as recognized for its fashion trendsetting as any of its musical performances (or art installations, for that matter). Looking good in Indio just got a lot more affordable as H&M has announced a new clothing line inspired by the festival itself.
Dubbed “H&M Loves Coachella,” the Swedish retailer’s (think the IKEA of clothing) new line promises BoHo-chic stylings with all the fringe and lace a festival-loving girl could want (see the pic above). While the ladies sift through the collection of cutoffs, tunics, crop tops, wide-leg pants, and rompers, the gents will have their choice of graphic tees and (we’re guessing paisley) shorts.
Considering the cost of a ticket, prices for Coachella clothing seem reasonable, ranging from $4.95 to $49.95. Some 350 stores across North America will begin stocking the line on March 19th, with items available online and worldwide a week later on March 26th. They’ll also be at an H&M pop-up shop on the actual festival grounds, which will sell exclusive merchandise and designs.
If you actually care what music you’re going to see while rocking those new duds, Coachella 2015 will feature performances by Jack White, AC/DC, Drake, Tame Impala, The Weeknd, Florence + the Machine, Ryan Adams, alt-J, Alabama Shakes, Steely Dan, St. Vincent, and David Guetta, among many others. Find the full lineup here. Tickets are already sold out, but H&M will be giving away trips to the fest throughout the month of March.