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Natalie Prass premieres video for “Why Don’t You Believe In Me” — watch

on February 04, 2015, 12:00pm

Natalie Prass’s excellent self-titled debut hides all kinds of thorny emotions beneath its gentle, retro tones. In the new visual for album standout “Why Don’t You Believe In Me”, the Richmond-based singer-songwriter peels away the surface with the help of some creepy video trickery.

In the brightly lit clip, Prass stoically applies what looks like makeup to her face with a brush — only to actually erase her own face in the process, revealing a second, singing face behind it. The effect results in some very surreal moments, with clear aesthetic ties back to the work of Tony Oursler (David Bowie’s “Where Are We Now?” video). Watch it below.

(Read: Natalie Prass: Kicking at Ghosts)

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