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The Weeknd premieres fiery new video for “Can’t Feel My Face” — watch

on July 28, 2015, 1:00pm

The Weeknd will return with his highly-anticipated new album, Beauty Behind the Madness, in one month’s time. Ahead of the August 28th release, the R&B crooner’s let loose the music video for hit single “Can’t Feel My Face”.

In the clip, Abel Tesfaye is seen busting a couple of moves — no doubt, again, channeling Michael Jackson — before he becomes engulfed in flames and the whole room proceeds to party down. Is the fire a metaphor for how hot Tesfaye is, literally and figuratively, how hot he makes his fans, how hot the nightclub is? Does it matter? See for yourself in the clip below.

Beauty Behind the Madness, the follow-up to 2013’s Kiss Land, is also preceded by “Often” and “The Hills”.