A new poster advertising Legend proudly flaunts a number of early reviews for the film, including a not so flattering two-star rating from the Guardian. Note the placement of the Guardian review.
Some might call it expert trolling, others could argue it as unethical, but the placement of the Guardian’s review was certainly intentional and has already paid dividends in terms of publicity. As of publication, the poster appears on the front page of Reddit Movies.
For his part, the writer of the Guardian review is not pleased:
Directed by Brian Helgeland, Legend tells the story of English twin gangsters Ronald “Ronnie” Kray and Reginald “Reggie” Kray (Hardy plays the role of both brothers). Look for it in theaters in the US beginning October 2nd.