The music of British songwriter Novo Amor, AKA Ali Lacey, has always felt mystical. His whispery voice and dreamy production give his work an otherworldly quality, creating lush and immerse atmospheres with every track. It doesn’t matter if he’s performing solo material or covering Guns N’ Roses’ “Welcome To The Jungle”, a supernatural sense of peace permeates every track he touches.
His latest song, “Anchor”, is the epitome of this delicateness and craft. The strings on his acoustic guitar buzz sorrowfully as he fingerpicks, singing above it all at a hushed volume. Soft electric guitar tones float in the background, drifting like slow waves crashing on a shore. The track feels enchanting, so much so that it only makes sense that the music video would take on the mythical.
“The inspiration for the video comes from Gaelic folklore of the Selkie,” Lacey tells Consequence of Sound. “Selkies live as Seals in the sea but shed their skin to live as human on land. If a man steals a Selkie’s skin she is to live in his power and become his wife, but because her true home will always be the sea, she will always be longing for the ocean and often caught gazing at the horizon. The underlying concept of the song is about wanting and waiting for something/someone to return, so this video was naturally a perfect fit.”
Lacey’s version of the legend isn’t as gruesome as shedding skin or overtly concerned with domination. Instead, it features a lonesome fisherman finding a woman in the ocean and bringing her back home. Things seem okay at first until her distance from the water starts to take a physical a toll. The video aptly captures the feeling of longing, both in the legend and within the song.
Watch the video below.