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Purity Ring bring a woman back from the dead in new video for “Begin Again” — watch

on October 12, 2015, 10:35am

Purity Ring has unveiled the video for Another Eternity standout “Begin Again”, and it comes just in time for Halloween. Directed by Young Replicant, the clip pulls from “the song’s themes of renewal and birth,” focusing on an eerie ceremony in which a younger woman is brought back from the dead in order to kill another older woman. Band members Megan James and Corin Roddick appear throughout the visual as followers of this strange religious order.

Watch below.

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