Adele’s 25 is the fastest-selling album in music history, moving over three million units in its first six days of release. Aside from her cross-generation appeal, it seems the UK pop star successfully managed to curb the trend of illegal downloads.
In a new study, Musixmatch examined Adele-related search terms on Google, and found “adele 25 lyrics” was two-times higher than the search volume for ‘adele 25 torrent’ and ‘adele 25 youtube’ on the album’s release date.
As of Friday, 25 has sold more than three million copies in the US and another 800,000 in the UK. The album remains unavailable on all streaming platforms aside from Pandora.