Sonos has tapped a trio of highly respected musicians to head up its “Sonos Your Home” ad campaign. The speaker company released a series of TV commercials featuring St. Vincent, Gary Clark Jr., and Q-Tip each espousing the beauty of being able to hear all your music all over your home.
The ads focus on the idea that streaming music has provided us with access to a seemingly endless amount of music, but the technology we use to listen to it hasn’t lived up to the potential. In her clip, Annie Clark asks, “We woke up one morning with every song that ever mattered to anyone — so now what?” Clark Jr., meanwhile, notes that, “Music is not a houseplant. It shouldn’t just stay in one room.” Finally, Q-Tip asks, “Now, the kid down the block has the same collection I do. Am I mad? Am I upset?” Well, at least he gets to hear it on a Sonos system.
Check out all the commercials below.
Gary Clark Jr.: