Capping off a year in which he released the best video for the best song off the best album, artist of the year Kendrick Lamar has decided to close out 2015 by releasing two more music videos. This time, however, the clips for To Pimp a Butterfly tracks “u” and “For Sale?” are being presented together as one short film entitled “God is Gangsta”.
The seven-minute clip opens with Lamar in a hotel room, a half-empty whiskey decanter swinging in his hand as he drunkenly spits out lyrics like, “Loving you is complicated” at no one but himself. Though simple, the dark scene is a fitting location for the abrasive, visceral track. When K.Dot gets himself sober and out of the room, though, he finds himself in a club surrounded by beautiful, half-naked women. He doesn’t seem to notice though, as the scene is cut with images of him being baptized in a clear pool, symbolically and literally cleansing himself until he’s ready to move onward.
The “u” section was directed by Jack Begert and the little homies, while the latter worked was helmed by PANAMÆRA. There are some brief NSFW images, but you can watch the whole thing below.
In related news, Kendrick sat down with the New York Times for a year-end interview. He shared his reaction to being nominated for 11 Grammys and being President Obama’s choice for song of the year. He also explained why he didn’t embark on a more extensive tour behind To Pimp A Butterfly.
On why he wants to win all 11 Grammy Awards:
“I want all of them. Because it’s not only a statement for myself, but it’s a statement for the culture. They’re all important, because of the foundation the forefathers laid before me. Nas didn’t get a chance to be in that position. Pac. So to be acknowledged and to actually win, it’s for all of them.”
On “Alright” being an anthem for the Black Lives Matter campaign:
“Definitely. Simple phrase: We gon’ be alright. It’s a chant of hope and feeling. I credit that to Pharrell, for being able to present an arrangement and to inspire me to do a record like that. Immediately, I knew the potential.
On President Obama picking “How Much a Dollar Cost” as his favorite song of the year:
“I found out when everyone else found out. It’s crazy. That’s one of my favorite records, too. A lot of times we forget that people in higher places are human. To hear that he liked the same kick drums and the same snares that I like, it just makes him that much more relatable as a person, rather than just a president.”
On touring more extensively behind To Pimp A Butterfly:
“The album just felt like an intimate process. It was all feeling. Maybe in another five, 10 years we’ll be able to take it on a world tour and give it its proper exposure. But present time, I just want to hold it dear. I didn’t want to overexpose it. It could be in arenas one day. I don’t feel like the time is right.”
On the follow-up to To Pimp A Butterfly:
“I’m just writing, writing, writing. I keep these tablets on me until I’m inspired to go back in and make the music. I never take a break from my pen, because I pride myself on that. As far as a break from music, yeah, I can’t just go in and force myself. I have to come from an original and organic place. It can come tomorrow; it can come two years from now.”