Apple’s iTunes has emerged as the largest platform for music sales with over 35 billion songs sold as of 2014. Nevertheless, Pandora CFO Mike Herring blames Apple and its founder, Steve Jobs, for the downfall of the music industry.
Speaking to investors this week (via Billboard), Herring said Jobs “eviscerated the music industry with the launch of iTunes and it’s been downhill ever since. And the download was supposed to save it — that didn’t happen.”
“Now on-demand streaming is supposed to save it,” Herring added. “We will see if that happens. I think what really needs to happen is we need to think broadly how do we drive engagement overall as a music industry and that message is starting to make sense.”
Herring also had choice words for Apple’s streaming music service Apple Music, saying “no one subscribes” even though its platform is installed on hundreds of millions of iPhones.”Well, I guess a few million people do, but the reality is you want to get people to choose to do, that is a much bigger trick. You have to have a great product.”
Pandora recently acquired one of Apple Music’s other rivals, Rdio. Herring said that Rdio’s technology will enable Pandora “additional features,” including “on-demand functionality for music,” bud added that Pandora’s focus on radio will not change.