It goes without saying but Adele is the most profitable musician going today. In the final six weeks of 2015, her album 25 sold more copies (5,018,000) than the next eight best-selling albums of the entire 52-week year combined (4,873,000). And it isn’t just her music that people are buying; her mere singing of someone else’s song also has serious financial reward.
Case in point: After Adele rapped “Monster” during an appearance of James Corden’s Carpool Karaoke, Kanye West’s Dark Twisted Fantasy track saw a serious uptake in sales. Six years after its initial release, the song ascended to No. 8 on US iTunes’ hip-hop/rap chart, and No. 2 overall on UK iTunes’ singles chart.
To put that in perspective, Kanye previously had only two of his songs in the top 100 of iTunes’ hip-hop/rap chart: “Gold Digger” at No. 72 and “Niggas in Paris” at No. 99.
Below, revisit Adele’s now infamous “Monster” rap.