Countless tributes have poured in for the late great Ian “Lemmy” Kilmister — some from musicians like Foo Fighter Dave Grohl, others from actual porn websites. However, perhaps none capture the Motörhead frontman’s gives-no-fucks attitude better than a newly surfaced milk commercial from Finland. Yes, you heard that right.
As the story goes, the ad was shot in Maunula, Finland in early December by dairy company Valio, just a few mere weeks before Lemmy’s sudden passing. The TV spot was originally conceived as a remake of a classic Finnish ad from the ’90s, but has now ended up serving as a very apt tribute to the legendary rocker and likely one of the last pieces of professionally recorded footage prior to his death.
(Read: Why Losing Lemmy Hurts So Much)
In it, Lemmy can be seen hanging around a dingy gas station. He then spots the camera and, while directly staring it down, delivers the most perfect of Lemmy lines in the most perfect of Lemmy ways: “I don’t drink milk, and I never will … you asshole.”
Valio has also created a separate website dedicated to Lemmy; check that out here.
In related news, Lemmy’s funeral will be held tomorrow at Forest Lawn Memorial Cemetery in Hollywood. The service, which starts at 3:00 p.m. P.T., will be streamed live on Motörhead’s official YouTube channel.