The country’s largest theater chains have begun to ban children under the age of six from attending R-rated movie.
The Motion Picture Association of America currently mandates that children under the age of 17 must be accompanied by a parent or adult guardian in order to see R-rated films. However, according to The Hollywood Reporter, major chains like Alamo Drafthouse Cinema, Regal, and AMC are adopting an outright banning — but not for reasons you may think.
After receiving “cascade of complaints from customers bothered by noisy and restless tots, or by the idea of seeing a kid watching violent or sexual content,” these chains have employed a policy restricting children under the age of six from seeing R-rated movies after 6:00 p.m, notes The Hollywood Reporter.
“At Regal, it’s our job to provide the best moviegoing experience for our patrons, and we want to make sure there are minimal interruptions during R-rated movies,” Regal CEO Amy Miles explained. “We best achieve this through controlling the number of children in these films.” Meanwhile, Alamo Drafthouse founder Tim League told The Hollywood Reporter, “We tried to determine at what age a kid can behave themselves and not blurt out the first thing in their heads.”
Theater chains believe any money lost is worthwhile if it means improving customer experience. But with the emergence of Screening Room and its campaign for same-day in-home movie releases, perhaps these theaters will have second thoughts sooner than later.