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Whoops! Seth Rogen’s Sausage Party trailer popped up before screenings of Finding Dory

on June 29, 2016, 11:45am

Pixar’s latest record-shattering blockbuster Finding Dory is a pleasant and harmless sequel to a beloved film. As Allison Shoemaker wrote in her recent Top-Rated review, “This is a movie for everyone, but especially for parents of kids with special needs.” One can’t say the same for Seth Rogen’s forthcoming animated spectacle Sausage Party, “a filthy fuck fest that not even Matt Stone and Trey Parker would put to screen,” as I reported last March following its SXSW premiere.

Which is why it’s kind of funny that an unlucky theater in Concord, California happened to lump the trailer for the raunchy comedy ahead of its screening for Finding Dory. Youngsters and their happy-go-lucky parents expecting to find a loving tale about a confused fish were, instead, treated to a surprising preface involving food-on-food terror. Naturally, Walter Eichinger, Vice President of Operations for Brenden Theatre Corporation, has since issued an apology:

“Playing that trailer was a one-time honest mistake by a theater manager moving screens around in effort to accommodate several large last minute groups wanting to see Dory, the wrong movie was started by mistake. Our movies are now started and stopped by computer and a click of a mouse. We moved a couple of screens to larger houses to accommodate some walk-up groups over a very, very busy Dory weekend.

“In the rush one hardworking manager clicked the wrong movie. It was caught soon but not until that trailer was played. We regret it, apologize for it and we are not happy that it happened. We fully realize that this trailer is not appropriate for Dory and we would never schedule something like that. The trailer for Sausage Party is not and has never been scheduled with Dory.”

Well, there you have it. A minor flub that likely led to dozens of neck-pulling conversations between parents and children during many a post-Dory lunch. If you listen closely, you can almost hear that contagious, throaty laugh of Rogen’s, emanating from Hollywood, where he’s no doubt reeling from this news alongside the Sausage team. Here’s hoping a few curious kids beg their parents to take them, and that those same parents foolishly agree, not knowing the kind of horrors that await them.

We’ll see when Sausage Party finally hits theaters on August 12th. In the meantime, revisit Concord’s favorite trailer below.

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