MTV hasn’t been “MTV” for years now. The network’s heyday is generally considered to be somewhere from the mid-’90s to the early aughts — when most of the Consequence of Sound staff were teenagers. It was a time when quality music programming actually still existed, alongside quality non-music-based reality shows and cartoons. Now, Viacom has announced the rebirth of that bygone era with the launch of MTV Classic.
Beginning August 1st, MTV Classic will replace VH1 Classic (VH1 and MTV are owned by the same company) as the new home of classic music videos and shows from the MTV archives. The launch is timed to celebrate MTV’s 35th anniversary, and the first program aired on the rebranded network will be the very first program ever aired on the original MTV, MTV One Hour. The show will kick off the network’s first 24 hours at 6 a.m., which will also include a Total Request Live marathon called The TRL Decade, and a block of MTV Unplugged episodes including sets by Bob Dylan, Nirvana, Erykah Badu, Oasis, Alice in Chains, and Neil Young.
Cult favorite cartoons like Daria, Beavis & Butt-head, and Aeon Flux will all take primetime spots. on MTV Classic. Additionally, memorable series like Pimp My Ride, Jackass, Punk’d, Clone High, MTV Cribs, Wonder Showzen, and Run’s House will air between 10pm and 1am Monday through Thursday. Fridays will be taken over by primetime performance series like MTV Unplugged and Storytellers, as well as other concert performances. Weekends will be owned by reality programming like The Real World, Road Rules, and Laguna Beach. And of course, there will be classic music videos, movies, and even live performances from MTV’s prime.
“From Beavis & Butt-head to Laguna Beach, MTV’s programming vault is a music and pop culture goldmine with universal resonance,” said MTV president Sean Atkins (via The Hollywood Reporter). “MTV Classic gives audiences a modern and artful home for classic MTV programming and alongside MTV, MTV2, MTV Live and mtvU — rounds out a diverse portfolio with music and youth culture at its core.”\
Watch a trailer for MTV Classic below.