While recording her debut album, Soffía Björg found that her music — rooted in folk rock and Americana — was slowly taking on a new form. The rising singer-songwriter likened the change as well as the mercurial nature of her material to her surroundings: Iceland’s varied, almost otherworldly landscapes of lava fields, hot geothermal springs, and steep valleys.
To give us a peek at the upcoming LP, Björg has shared “I Lie”, a single that fuses folk’s tenderness with the twitchy and angular dynamics of art-rock. “You take too long to call on my bluff/ You take too long to call it all off,” she sings in the opening verse, keeping her cool before eventually launching into an almost punk howling of, “YOU LIE!”
“‘I Lie’ was actually my accidental baby in the studio,” the songwriter tells Consequence of Sound. “I wrote the song with a more folky feel in mind but when we started recording it the energy within the group just blew it up. It’s a given that the song is about relationships and the failed attempts to appear fine when in fact everything is not.”
The single is accompanied by a new music video directed by Miles Krane & Associates. Filmed at the Icelandic National Broadcasting Service, the grainy, black-and-white clip is an homage to The Beatles’ famed debut performance on The Ed Sullivan Show. It’s a clever and fun clip which also features a voice-over by Icelandic actor Ólafur Darri Ólafsson (Trapped, The BFG).
Check it out up above. More details on Björg’s album are forthcoming.
“I Lie” Artwork: