Montréal’s brotherly duo Love Thy Brother have slowly been making a name for themselves with remixes of tracks by the likes of Lana Del Rey, BANKS, Mas Ysa, and others. But Liam and Conor Clarke are more capable than just a couple of DJs able to mix up other artists’ work. As they’ve proven on their debut single “Love Me Better” with model/vocalist Ariel Beesley, they have a keen ear for glorious synthpop hits.
The track is a completely undeniable cut of electronic pop music, complete with a beast of a hook that sinks its teeth into your brain and pumps it full of endorphins. If you tilt your head and listen just right, however, there’s something deeply sinister in those lyrics, “I miss you when you’re not here/ And I don’t know if I have the right/ To wish that you would come/ Just take me where home is tonight/ And love me better.” That’s exactly what director Émile Lavoie taps into for the track’s new video.
“There’s nothing more fun & exciting than being given total creative control on a video-clip project, especially when the song holds so much potential in itself,” Lavoie tells Consequence of Sound of the video inspired by the “twisted coming-of-age flicks” by Sofia Coppola, Roman Polanski, and Brian De Palma. “For this project, I wanted to find a way to contrast the seemingly innocent, melodies and lyrics of the track with more gruesome, unsettling, imagery and storylines that would help surface and give new meaning to themes we felt were underlying in the writing.”
Check out the video above.