Much has been made about Apple’s ability to grab exclusive releases — at the cost of millions of dollars, mind you. However, such tactics seem to have had little impact on the streaming music wars.
Spotify has crossed the 40-million mark in paid subscribers, founder Daniel Ek announced on Twitter on Wednesday. Meanwhile, Apple Music has amassed 17 million subscribers to date, the company announced last week.
To be fair, Spotify had a seven-year head start on Apple. However, in the last six months, Spotify has signed up 10 million new users, while Apple added just four million.
Streaming music. Our World War 3.