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Beck turned the Internet’s collective ADD into a music video for “Wow” — watch

on September 13, 2016, 1:23pm


Every second of every day, Google processes 40,000 search queries, translating to 3.5 billion searches per day, 1.2 trillion searches per year. On average, people spend three hours a day online (when singling out just millennials, that number skyrockets to nine hours), and most people spend, at most, three minutes on a website before clicking to another. Needless to say, our society absorbs a whole lot of content.

Beck’s new video for “Wow” is a commentary on all this. “Now you can scroll through the most disparate, diverse and fascinating images in the span of minutes. It’s a new form of experiencing visual media,” he says in a statement. “The infinite amount of stuff out there is overwhelming and inspiring in the way that you have a form of expression that is alive and changing every second. Unlike a book or a film, it is continuously flowing, changing and is non-linear.”

As such, the video alternates between Beck dancing on a highway median and “imagination-stretching” imagery involving cowboys, sentient floral arrangements, and a cute puppy. As an added bonus, Beck’s two children, Cosimo and Tuesday, pop up throughout.

“Wow” serves as the lead single to Beck’s as-yet-untitled new album, due out October 21st. It serves as the follow-up to 2014’s Grammy-winning Morning Phase.

Watch Beck discuss the making of his “Wow” video:

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