Every second of every day, Google processes 40,000 search queries, translating to 3.5 billion searches per day, 1.2 trillion searches per year. On average, people spend three hours a day online (when singling out just millennials, that number skyrockets to nine hours), and most people spend, at most, three minutes on a website before clicking to another. Needless to say, our society absorbs a whole lot of content.
Beck’s new video for “Wow” is a commentary on all this. “Now you can scroll through the most disparate, diverse and fascinating images in the span of minutes. It’s a new form of experiencing visual media,” he says in a statement. “The infinite amount of stuff out there is overwhelming and inspiring in the way that you have a form of expression that is alive and changing every second. Unlike a book or a film, it is continuously flowing, changing and is non-linear.”
As such, the video alternates between Beck dancing on a highway median and “imagination-stretching” imagery involving cowboys, sentient floral arrangements, and a cute puppy. As an added bonus, Beck’s two children, Cosimo and Tuesday, pop up throughout.
“Wow” serves as the lead single to Beck’s as-yet-untitled new album, due out October 21st. It serves as the follow-up to 2014’s Grammy-winning Morning Phase.
Watch Beck discuss the making of his “Wow” video: