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Holographic Thom Yorke wanders through Mark Pritchard’s “Beautiful People” video — watch

on September 01, 2016, 10:11am
 

Earlier this month, UK electronic producer Mark Pritchard debuted the video for his collaborative track with Thom Yorke, “Beautiful People”, at Sundance NEXT Fest. Now, the moody clip has been shared online.

The video finds a masked figure walking steadily through a beautiful but barren landscape. Seemingly from inside the glass faceplate, a holographic version of the Radiohead frontman surveys the rocky cliffs around him, even as they appear to defy gravity. It manages to feel eerie and alien with minimal effort, and you can watch the clip above.

“Beautiful People” comes from Pritchard’s recently released Under the Sun, out now via Warp Records


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