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Medieval barbarism meets corporate culture in ANOHNI’s video for “Hopelessness” — watch

on November 03, 2016, 11:19am


The title track from ANOHNI’s Hopelessness (one of this year’s best albums so far) expresses the singer-songwriter’s despair at the current state of the world. It grapples with the contradiction of being a prominent component of a biosphere whose actions continually damage the same space in which it occupies — i.e., humanity. But what if the tables were turned, and we humans switched places with the animals?

That’s the concept of the video for “Hopelessness”, directed by Alexander Carver. The clip not only contrasts the roles of living creatures, but emphasizes the point by juxtaposing two vastly different historical time periods. “Medieval barbarism and fascistic architecture haunt the fever dream of an anonymous corporate woman,” Carver explains of the video in a press release. “Within the dream, distant past and distant futures are irrationally fused in a bizarre, iconic vision of martyrdom where animals are citizens and people are drones.”

Watch the video above.

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