The No. 1 Source For Breaking Music, Film, and TV Headlines

Run the Jewels brainstorm marketing strategies for new album in Portlandia sketch — watch

on December 25, 2016, 11:00pm


Regardless of what you found under the tree, Christmas provided the ultimate gift fans of Run the Jewels. The duo gave a surprise release to their new record, RTJ3, three weeks ahead of its scheduled due date — and it featured an unannounced Zack de la Rocha cameo, to boot. But it turns out El-P and Killer Mike considered other album drop methods before settling on the Xmas gifting, as revealed in a new sketch from Portlandia.

In the clip released on Christmas eve, the rap partners meet with a Portland-based PR firm run by Carrie Brownstein and a British Fred Armisen. The marketing team offers up a variety of viral release strategies, from faking El-P’s death to faking a baby’s drowning. El-P himself is rather fond of a plan that involves everyone literally pooping out a USB stick containing the album, but I think we can all be grateful they stuck with a simpler option.

Watch the skit above. Portlandia returns to IFC Thursdays beginning January 5th.