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Beck recruits Instagram’s most famous poodles for heartwarming “Fix Me” video: Watch

on January 16, 2018, 2:40pm


Beck’s 13th album, Colors, may have arrived back in October but its new music video for “Fix Me”, which premiered today via Buzzfeed, was worth the wait. In it, the journeyman artist has recruited three poodles and an adorable baby to help him bring the album’s ultra-chill closer to life.

Instagrammers might recognize the dogs—Qoo, Riku, and Gaku—and their baby friend Mame from Tamanegi, an account that regularly posts photos of their adventures. Here, we get to see them in action, with several of the account’s most heartwarming moments recreated in the video alongside some seriously striking outfits. 

(Read: Beck in 10 Songs)

“There’s something really special happening in the mountains of Yamagata,” says director Brook Linder, “and we were lucky enough to enter Mame’s world for two afternoons in November. That home is heaven on Earth. One of the dogs, Qoo, and I had a special connection —I think he’s my great-grandfather reincarnated… or something. He looked into my soul.” Watch the full video above.

In conjunction with the video’s release, Beck has partnered with the ASPCA (American Society for the Prevention of Cruelty to Animals®) to help solicit charitable donations. You can do so by visiting the charity’s site here.

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