The young upstarts of Greta Van Fleet already have a sound that conjures up ’70s rock ‘n’ roll, and now their just-released “vertical video” for their new single “When the Curtain Falls” has look that matches their sonic vibe.
The band has unveiled a video shot in the way you ask your mom not to hold her iPhone — but it’s on purpose. It’s a vertical video for social media posted on the band’s Facebook page, and it captures the band performing on a mountainside with a Super 8 filter giving the clip a vintage look.
“When the Curtain Falls” is the first single off the band’s highly anticipated debut full-length album, which is expected to arrive this fall. A title and release date have not yet been announced for the disc. Last week the band performed the song on The Tonight Show Starring Jimmy Fallon, receiving a standing ovation from the audience.
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