The stretch of time between about 2009 and 2012 marked a very dark time in rap, and it’s not because of stereotypical scapegoats like lyrics, the myth of creativity, or the genre’s lack of social responsibility. The years marked the dawn of a hip-hop fanatic’s audio purgatory known as frat-rap (a.k.a. cool kids rap, bro rap, or shit by this writer), a subgenre led by “pioneers” Chiddy Bang, Asher Roth, Hoodie Allen, Mac Miller, and Childish Gambino (who’s the standout of the bunch, but that isn’t saying much). The genre may have damned the word “unique” to an existence as another colorless, throwaway descriptor, as it was too often used to champion a genre whose left field swerve from the typical rap narrative was marked by odd, obnoxious sampling, unambitious rhyming, and an unashamedly shallow worldview. The worst part is these artists’ main appeal: They’re relatable. So, many wound up thinking, Hey, these guys can rap, and they’re just like me, bro!