The clever marketing ploy is a reference to Bey’s 2016 smash hit “Formation”.

Beyoncé and JAY-Z put up billboard above Red Lobster in Times Square
by Lake Schatz
on July 06, 2018, 4:15pm
The clever marketing ploy is a reference to Bey’s 2016 smash hit “Formation”.
Dynamic duos who have made both the music and the marriage work.